Nina Ottosson has had dogs nearly all her life and has worked with and been interested in dogs for many years. When she had children, this meant that she did not have the same amount of time to train and stimulate her dogs the way both she and they were used to.

Her guilty conscience made her start to think what she could do to activate her dogs in a simple, fun and varying manner indoors, and since 1990 she has worked on the development and design of interactive dog toys and games that mentally stimulate the dog in a fun and creative way.

This led her to starting her company in 1993 ensuring that the toys could be experienced by the whole world, and today the company continues to work with product development, design and manufacturing.